Globalization the CEMEX Way
One of the most successful Mexican corporations in the world is CEMEX, as of today CEMEX maintains its headquarters in Monterrey, Mexico, and it employs more than 50,000 people worldwide in more than 50 countries across 4 continents and its second in its business only after the LafargeHolcim corporation. How did a relatively small Mexican company become the second largest building materials company in the world? The answer can be found in the visionary strategy of its former CEO Lorenzo Zambrano and the process his company developed known as “The CEMEX Way”. It all started back in the 1800s when the Zambrano family built a small fortune investing in the textile industry in Monterrey and after the Mexican revolution they founded Cementos Portland Monterrey a very small company that profited from the re...